Narnia movies

Following the immense success of the Lord of the Rings movies, the Chronicles of Narnia is currently being made into movies. If you aren't familiar with Narnia, the fantasy novels were written by C. S. Lewis and are chock full of Christian symbolism and allegory (much more overt than Lewis' friend Tolkien penned in LOTR). Anyway, here is an interesting article on the marketing of the movies in a Passion-esque way to Christian groups.