I'm an NBA fan. I love the NBA playoffs. I love watching a good seven-game series. I'm sad that my Mavs couldn't make it out of the second round. I am very happy that the Heat lost last night.
I think that the NBA is in an interesting spot right now. If there is any professional sport that hypes it's superstars, it's definitely the NBA. I've never liked that fact for a number of reasons. First of all, basketball is definitely a team sport. You
cannot succeed on one good player. Secondly, certain players get so
overhyped! I got tired of hearing about Kobe and Shaq. I'm already tired of hearing about LeBron and Dwayne Wade...and they are both in their second year!? Thirdly, it goes against everything that sport is supposed to mean. Isn't athletics supposed to be about teamwork and sacrifice? It seems so wrongheaded.
Needless to say, I was very pleased when the Detroit Pistons won the NBA Finals last year. I hoped that this would be a significant moment for the NBA. The team built around
star power lost to the team built around
chemistry. It seemed to me that the Pistons has rewritten the blueprint to success in the NBA.
It's kinda funny how things work. On the one hand, if you look at the
decisions that teams have made over the past year, I think that coaches and GMs are getting tired of the overhyped star. Guys like Baron Davis and Chris Webber were traded for next to nothing. A selfish player is like a cancer. Teams are starting to realize this. The marketing machine keeps focusing on the "superstar," but teams aren't.
So I was enjoying last night immensely. It was great to see the media squirm as they watched Shaq and Dwayne Wade lose.
Do you realize that we are about to have an NBA Finals with no "superstars?" Now, don't get me wrong, there are obviously some talented players on both teams. Tim Duncan is as good as anybody in the NBA...but none of these guys are the ones plastered all over the commercials and sneaker ads. These aren't the guys who normally would get the "primetime" timeslot. These are
teams...and darn good ones at that.
Here's hoping that the NBA marketing machine takes the hint that it is teams,
not individuals that are having real success in the league.
By the way, one team that is doing it right is
our hometown boys. You can argue that they have no choice because they are just that lacking in talent, but I LOVE the "
I believe" campaign that is being run by the Hornets right now. They are attempting to get fans excited about the
team not the
star.
I think it just might work.